Case Study – Marico & Kohinoor
A CROSS-BRAND PROMOTION WAS SUCCESSFULLY IMPLEMENTED ACROSS THE COUNTRY.
Two Big Brands but the problem is who will pack just 10000 packs.
Cross-promotion between two brands helps but also brings up challenges. For Marico & Kohinoor it was challenging to create combo packs at either their manufacturing or distributor level. Urban Retail came to the product with standardized and compliant packaging for the combo which was a heavy product of 5KG Rice & 5 Litre of Oil. We not just packed but also delivered the combo effectively.