Case Study – Veeba
Bundling solutions to tackle low ASP
Low ASP as a challenge was overcome
FMCG products often perform better with complimentary products being offered as a combo deal by the brands. Veeba was facing challenges of the cost structures of a dynamic marketplace which led to a solution of bundling products for better economies. We created combo packs of 2, 3, 6, and more products to push impulsive buying by the consumer while managing better economics for the brand.