Case Study – Mars Wrigley Confectionary
Creating bundled packs of various SKUs
Mars Wrigley riddled with low ASP
Chocolates being weather-sensitive products need better processes that elevate the costs. We offered to bundle to bring better economics to beat the costing structure of the dynamic marketplace. We created a pack of 6,12 and many more giftings for snickers, galaxy, bounty, and Twix.